The Avant Toi brand, born in 1994 from the creative minds of siblings Fiorella and Mirko Ghignone, is a testament to their passion and dedication. Within the Liapull group, they set out to meet the needs of a demanding and ever-changing market. Their unique approach, characterized by a strong relationship between the art world and aesthetic research, is a result of their creative instinct applied to the medium of yarns and knits.
Mirko, an eclectic artist and pioneer of the force of colour, leads the evolution of cashmere through technical experimentation in manufacturing techniques and materials combined with innovative colouring. Central to this process is introducing air-brush colouring that empowers each piece with authenticity and a unique, unrepeatable character.
The values of the Avant Toi universe are expressed through constant exploration of the unknown and unexpected, distancing itself from conventional rules to endow each piece with a sophisticated, one-of-a-kind aspect and an avant-garde spirit. Breaking the rules of stylistic and aesthetic standards is at the core of Avant Toi’s philosophy: creating a bridge between classical refinement and the charm of what is old and worn, contrary to customary conventions of the cashmere world.
Avant Toi is a master at capturing the true beauty of cashmere and fine Italian knitwear, transforming each piece into a work of art. In this unique reality, men’s and women’s lines intertwine to create a new dimension exclusively defined by the wearer. Treatments such as destroyed, blended, and spray-painted are just a few examples of the continuously evolving techniques applied to each garment. The brand’s commitment to quality and stability is backed by Liapull’s 60 years of experience and the skilful artisans who have dedicated a lifetime to these yarns, ensuring that each piece is a testament to their craftsmanship.
