Isabel Benenato is profoundly Italian. Born and raised in Naples, Isabel Benenato grew up in a family of creative people. Her mother was a seamstress, and her paternal grandfather was a passionate artist who filled her family home with his paintings. Unknowingly, she developed her passion for drawing, art, and design during those years.
Isabel Benenato's life philosophy is rooted in her south upbringing, which remains a constant source of inspiration. Benenato launched her first collection in Milano in 2008, focusing on a mantra of simple and essential living. Men and women wearing Isabel Benenato take pride in representing her sustainable philosophy. Benenato's overarching goal is to keep the brand small, truthful, and honest. Constant growth is not the brand's goal.
Her design is based on imperfect perfection encompassing the human being. The presence of black and white is fundamental in her collections. While black represents mystery and sensuality, white projects light and purity. Her childhood, art, photography and music are the main sources of inspiration; everything always comes from these key points, and that's why, over the years, her collections always seem to have a common thread that makes them very recognizable and different from current trends.
Isabel Benenato bases everything she does on respect for the environment, starting with the materials used to encompass the purest concept of ethics and respect for human value. Her commitment to sustainability and respect for the environment is not just a practice but an inspiration for her audience, making every effort to minimize its environmental footprint. All of the collections are manufactured in Italy with the intention to save and support her local community. The collections are seasonless, trend-proof, and offer the opposite of planned obsolescence. Her products are made to last for years to come.
